I recently decided that, like many of the other indie cosmetics companies I respect, B.Ko Cosmetics should have an Etsy store. Yes, our website has a fully functional shopping feature, but let's face it--Etsy is great exposure! Not only does Etsy already get a huge amount of traffic, but Etsy has some decent SEO features.
Do I think Etsy will compete with my website? I don't think so. I think one will compliment the other. I don't know if I'll continue to keep the Etsy store forever, but for now I think it's a wise choice to gain even more exposure.
You can view B.Koi Cosmetics' Etsy store here: http://www.etsy.com/shop/BKoiCosmetics