Liplure comes in a pot/jar and is applies with a brush. It goes on super smooth and lasts for a decent amount of time as long as you're not eating. I find all lip products that aren't cemented to your lips come off while eating so I always wipe mine off because I HATE uneven lipstick/gloss, etc.
Liplure has been a work in progress since 2010 and it has taken many, many hours of research, trial and error, and testing to get it the way it is. I am proud to say it is dye-free, fragrance-free, silicon-free, chromium green oxide-free, chemical-free, and free of any synthetic ingredients!
Not that you know what Liplure does NOT include, here's what it does include:
- Ingredients that have been refined/processed as little as possible
- Super high quality oils, waxes, and vegetable butters
- Essential oils for preservatives
Liplures will come in a wide variety of shades that we will add to over time. We have some gorgeous shades picked out to launch with that I'm sure you'll all absolutely fall in love with!
Check back soon, I'll be announcing the official release date ;)